Residential Landscape Lighting & Design - The most "findable" lighting site on the Web
Residential Landscape Lighting & Design (RLLD) is a true masterpiece of the art of "findability." No matter where you begin, if you are searching for lighting fixtures for your home, garden or business, all roads seem to lead here. When typing a search phrase into Google, RLLD consistently appears on the first page of results whether your term is as broad as "landscape lighting," or as specific as "low voltage underwater lights." RLLD's seemingly ubiquitous presence on the web is not due to any trickery, nor is it the result of heavy investments into paid advertising. RLLD's impressive rankings in all major search engines is a direct result of the extensiveness of its product selection, the volume of educational content, and the ease with which all of its information can be found--by humans and search engines alike.RLLD offers thousands of lighting products which are designed for use in a wide range of applications. If it emits light, RLLD sells it--from table lamps to commercial parking lot poles! The product selection is divided into nine basic categories: Landscape & Outdoor Lighting, Indoor & Residential Lighting, Commercial & Industrial Lighting, Holiday & Seasonal Lighting, Home Automation, Safety and Security Lights, Fans & Heaters, Sport and Tennis Court Lighting and Lighting Parts & Accessories. RLLD's products are divided in this way because, typically speaking, the first question that must be answered about any lighting fixture is where and how it will be used. While the user may select one of these top level categories from the home page, they can generally be found just as easily by entering the terms into Google or other search engine.
Once the customer has made a selection, the user is presented with further subcategories related to the product selection. Indoor & Residential Lighting products, for example, are further divided according to the indoor location or application. Ceiling Lights, Wall Lights, and Floor Lamps are just a few examples of the major categories for indoor lighting. Along with these subcategoires, the user is also presented with several original articles authored by RLLD staff content writers. Articles like "Bathroom Lighting Tips" or "Strip Lighting Information" may assist the customer in choosing the correct product for the application, or simply provide ideas for a lighting design project. The products are always interlinked with the informational pages so that when a decision is made, the ordering process is always close at hand.
Once the customer has arrived at a product listing, narrowing down the selection until the correct item is found could not be easier. A left-hand navigation bar provides the customer with multiple options for sorting through the sometimes extensive results. Users may choose to shop by "Category," "Manufacturer," "Bulb Type," "Material," or "Voltage." Customers may also sort results by price, in ascending or descending order. These options can be selected in any order, meaning there are many roads leading to the right product, and all of them are easy to find.
While the skilled developers and programmers at RLLD have worked hard to make the internal site navigation as intuitive as possible, the reality is that most users never experience this aspect of the site. The reason for this is that most users find exactly what they are looking for as soon as they click on the top result in the search engine. Since RLLD uses real manufacturer SKU numbers in its product listings, a person looking for an angle-cut well light by Focus Industries could simply enter "SL-03-AC" into Google. After selecting the first result, the order process is just one click away.
The single most "findable" piece of information on RLLD's website, however, is its 1-800 number, which is always visible on the upper right-hand portion of the page. During normal business hours a live customer service representative can be reached with a single phone call. RLLD's customer care representatives have earned an impressive reputation for their willingness to go the extra mile for anyone who calls--answering questions and helping customers select the right product for their application. Orders may also be placed over the phone for customers who prefer a verbal confirmation. RLLD's staff works diligently to stay in contact with its customers regarding the status of their orders, and quickly alerts them of any issues that may occur in processing or shipping.
Running a successful online business is certainly no easy task. Through careful thought, years of expertise and a strong commitment to customer service, RLLD has found itself far ahead of the curve in the realm of technology-based business in general, and the online lighting retail industry in particular. No matter what kind of lighting fixture you are searching for, RLLD can light the way. Find what you are looking for! Visit www.residential-landscape-lighting-design.com, or give us a call at 1-800-239-2939 today!
Labels: Landscape Lights, Low Voltage Lighting System, Underwater Lighting
posted by xinger @ 9:11 AM
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